Why Ryanairdontcare Campaign was set up in 2008.
http://airobserver.wordpress.com/2012/04/26/inside-ryanair-dont-cares-campaign-an-interview-with-john-foley/
http://airobserver.wordpress.com/2012/04/27/inside-ryanair-dont-cares-campaign-an-interview-with-john-foley-part-2/